Oh, hello there! I’m Ashley Fotherby a.k.a. “Ashley Designmaker”. I’m a Digital Designer at the Finn Partner’s Detroit location. I received my BFA in Graphic Design from the College for Creative Studies in December 2013. I put my design skills to use in brand strategies, web and user interface design, print design, type design and most recently hand lettering and calligraphy.

The Designmaker’s Natural Habitat

Ashley Designmaker Desk

A little about my process

I try to incorporate hand-crafted elements into my digital designs, it can be as basic as starting off with pencil sketches, or adding the finishing details after print (like stitching or hand-binding). My process guides my designs, and I generally never go with my first idea. I am always searching for new visual inspirations and filing them away for future use. Before starting a design, I gather as much visual inspiration as possible, which usually means a trip to the library or used-book store, always adding to my design library. Each project/client is unique, therefore each design is designed specifically with the concept or existing style in mind.

Always Learning

One can never have enough knowledge of skills, so I’m constantly working on improvement on both. Most of my continued learning is done through the use of Skillshare and Lynda.com, as well as the good old-fashioned method of trial & error!