When tasked with re-branding the greeting card company Avanti for a client sponsored project/competition, my group performed in-depth research on the existing brand as well as it’s competitors. We decided that a unique way to differentiate the brand could be through the use of language. We created what we lovingly call “Avantisms,” a mash-up of keywords taken from visual cues on their cards. We used the Avantisms and the card visuals to create point-of-purchase displays, social media assets, and communication pieces.

The team at Avanti couldn’t get enough of our fun and quirky Avantisms that matched perfectly with the brand. In the end, our final design executions and use of quirky language secured our place as the winning design team.

Keywords
Identity, Point-of-Purchase, Social Media, EPGO, Brand Guidelines, 82 Pages, 8.26” x 11.69”, Perfect Bound

» Scope out my design process

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Scope Out My Design Process

My Contributions to the Avanti Project – Process Video from Ashley Fotherby on Vimeo.