A redesign of the AIGA Gain program, ID and postcard. After reading the original program a central theme that evolved was that of reinventing and recycling ideas. This brought up the image of how we tend to write ideas out, scratch out the bad ideas, and end up crumbling and tossing out millions of ideas, until finally reaching THE idea. It can be seen in the use of printed crumpled paper images onto the recycled paper, and in the headlines, where different phrases were used, and crossed out until reaching the final heading.
Print, Postcard, ID Badge, Book, 64 Pages, 6.6” x 5.7″, Hand-Stitched Binding