This decorative/display type family comes from creating various motion studies that represent the word “wonky”, and finally settling on the study where a printed letter was cut into horizontal strips and arranged in different ways. The placement of the strips were shifted almost as if an earthquake had moved them, hence the name Richter. The higher the number on the Richter scale, the more powerful the earthquake, and thus the more distorted letterforms. Richter 2.0 is more of a symbol weight, it gives the users strips to work with to create their own letterforms or accent pieces, Richter 3.0 is the most illegible weight, Richter 5.0 gets harder to read, ending with Richter 7.0 where the strips are at all different angles and rearranged, but still fairly easy to decipher.
Type Design, Type Family, Motion Studies