Worked with a group of designers (Jenni Hansma, Gwendolyn Landrum & Kenny Elshoff) to create an identity for the Shinola brand as part of a client sponsored project that captures the mood, feel, and pride exuded through their products. Shinola created a lifestyle brand that appeals to a city-centric demographic and helps bring style to every corner of their busy lifestyle. We set out to create an identity for Shinola that helps instill these ideas and compliment the hand-crafted, well-made products they work so hard to create.

Keywords
Identity, EPGO, Brand Guidelines, 46 Pages, 8.26” x 11.69”, Perfect Bound

» Scope out my design process

  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola
  • Shinola

Shinola

Shinola

Shinola

Shinola

Shinola

Scope Out My Design Process

Shinola Re-Brand Process from Ashley Fotherby on Vimeo.